Why use video?

Five ways video
could help to
improve your business


1 Showcase what you do to prospective customers
Video is perfect for communicating the depth and quality of your product or service and the enthusiasm or
expertise of your staff. If you are a professional services firm, then your people are your greatest asset and they can
clinch an enquiry with a good pitch. It’s ideal for hotels, spas, or restaurants as you can immediately communicate
the experience. Also, web-based video content has a higher click-through rate than images alone.

2 Grow traffic through search and social media
Like images, video can be tagged and found through Google and other search engines. You can also use
social media (Facebook, YouTube etc.) to place your video where prospective customers can find it and be led back to
your site. Make sure that you make it easy for visitors to share and pass on your video content to their friends.

3 Help your customers get the most from your products or services
If your product is complex and customers need help to get the most out of it, video is an easy way to explain
how it works, for example – and also to reduce the number of post-purchase queries.

4 Create compelling testimonials
If you can persuade your best customers to wax lyrical about your product or service on camera,
you have a winning asset.

5 Generate pay per view revenues from valuable content
If you already charge for provision of specialist content on your website – maybe as a training company –
consider whether you can offer pay per view videos on your site. If this is a step too far, use video as a trailer
for long-form DVD video content.