How to use
video content?

Videos can now be easily distributed to your target market via the internet
This may be: –

• via a live webcast – webinar or product launch
• hosted on your site – product or service infomercial
• distributed on sites such as YouTube – viral social networking
• sent virally via email – email marketing as a download
• an advert placed on space you have purchased from a media agency

A recent BBC survey found that 43% of people in the UK who watch video online at least once a week
said they watched normal TV less. Online videos have become more popular and abundant over the past few
years due to vastly improved image quality and the increased use of broadband. What's more, people's habits
are changing: people expect to see video online. They expect to see a video on a website.

The viral nature of a video also means that your promotional message can be distributed much further
than conventional methods of advertising.