Why should you use
video content for
online marketing?

1 Using video content can increase sales
Video helped M&S to increase online sales by 30% (New Media Age , October 2009). It launched the online video
service M&S TV in April 2009 and has served more than 1 million minutes of content, with click-through rates up by 30% and
a sales uplift of 90% for some products.

2 Using video content can improve your customer's experience online
Adding product videos to your website not only improves the user-experience and for shoppers it increases the
likelihood of a sale.

3 Using video content improves your website ‘stickability’
Video gives your merchandise, product or service an added dimension, improves the customer’s shopping
experience, and adds great value to your online store.

4 Broadband speeds and
developments in technology
mean that online advertising
has now over taken TV
advertising
(BBC September 2009)

5 Online video is riding a wave
of popularity
Industry researcher Forrester Research reports
that 34 percent of all internet users view video
online at least monthly, and 53 percent have
seen a video online at least once.